Two years ago, I created my second blog and had intended it for fashion posts only. So what happened to it? Nothing. LOL! I just got busier and figured that I can't serve two masters at the same time so I gave up My Erratic Fashion Taste for The Beauty Junkee. I'm thinking of deleting it soon, but I'm still not sure though.
Anyway, I am transferring some of my posts here. This is the first and incidentally, one of my personal favorites. Enjoy!
Brand- consciousness, by definition, is not only limited to clothing and style. It can be used to classify behaviors and attitudes toward preferences such as drinking a specific soda brand, using a particular laptop brand, etc. But let's limit it this time to fashion, since "Brand- Consciousness" is always associated with this topic.
"ARE YOU BRAND- CONSCIOUS?"
This is probably one of the most asked questions when it comes to anything fashion- related. And most of the time, the answer "YES" would raise eyebrows and awaken some sensibilities within those who cannot understand and is against such behavior. Honestly, it's no big deal-If you're brand-conscious, it's okay. If you're not, it's okay as well. However, not all people can understand and oftentimes, brand conscious people are misunderstood.
Photo Credits: polyvore.com
Even before I was old enough to understand the importance of fashion and styling, I already had this strong preference for branded stuff. I would have to credit magazines and the media for their wonderful job of shaping my mind through their creative and effective brand advertisements. LOL! Also, my mom herself is brand- conscious. I guess 'tis true when they said that daughters will be somewhat like their mothers. I digress. For polo shirts, I prefer Lacoste. For bags, I prefer luxury brands such as Prada. For denim, I prefer Seven Jeans, Current Elliot, and Lucky Brand, and so on and so forth. Please don't hate me-I am no profligate neither am I a show- off. I just prefer branded stuff that's all. BUT--I am wise enough to know what I can and cannot afford.
So let me discuss first the reasons behind brand-consciousness:
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